November 20, 2025

She Revolutionized Social Drinking With Her Invention. Now It's a $60B Opportunity.

IntelME Verdict

Market Opportunity

TL;DR

The "sober-curious" movement driven by wellness trends and innovation has transformed social drinking, leading to a $60 billion opportunity in the non-alcoholic beverage industry by 2030.

Analysis

The rise of the 'sober-curious' movement and the projected $60 billion non-alcoholic beverage industry by 2030 present a significant market opportunity for businesses. Brands that offer sophisticated alcohol-free options and leverage social media for promotion stand to capitalize on the growing trend towards health and inclusivity.

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