November 20, 2025

Apple's New $230 iPhone Pocket Is Dividing the Internet

IntelME Verdict

Brand Buzz

TL;DR

Apple's new $230 iPhone Pocket, a collaboration with Issey Miyake, is a divisive 3D-knitted wearable phone holder sparking online debate and memes for its high price and unique design.

Analysis

The launch of Apple's $230 iPhone Pocket has stirred significant online discussion and memes, creating a buzz around the collaboration with Issey Miyake. This attention can enhance Apple's brand visibility and appeal to fashion-forward consumers, potentially driving sales and strengthening brand loyalty.

Source

Entrepreneur Magazine↗