November 20, 2025

Kim Kardashian's Skims is now worth more than Under Armour and Victoria's Secret combined

IntelME Verdict

Market Dominance

TL;DR

Kim Kardashian's Skims, valued at $5 billion after a $225 million funding round, now exceeds the combined worth of Under Armour and Victoria's Secret, signaling significant growth in the celebrity-founded brand market.

Analysis

Kim Kardashian's Skims surpassing Under Armour and Victoria's Secret combined valuation signifies a significant shift in the fashion industry, highlighting the power of celebrity brands and direct-to-consumer strategies. This milestone showcases the potential for exponential growth and market dominance through brand expansion and strategic partnerships.

Source

Business Insider↗