November 20, 2025

Deconstructing bubble machine – X current and new recommendation engine Phoenix

IntelME Verdict

Capability Leap

TL;DR

X (formerly Twitter) adopts AI-driven Phoenix recommendation engine, replacing NaviModel, to enhance user experience with real-time, data-driven suggestions, powered by Elon Musk's Grok AI model.

Analysis

X's adoption of the AI-driven Phoenix recommendation engine, powered by Grok AI, signifies a significant capability leap in recommendation systems. Generative AI professionals should take note of this shift towards real-time, data-driven suggestions, as it showcases the potential for AI models to enhance user experiences and set new industry standards.

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